An old song of romance spoke of love and affection as the “tender traps” of a relationship. The reality in today’s “product” world, however, is different. A good fragrance holds more power than love that comes from a place of significance. Many brand owners use certain scents to lure in customers into retail stores and…
It is not simple compartmentalising perfumery into either pure sciences or arts. In the beginning of the “era of fragrances”, with the creation of what most perfumists and scent enthusiasts considered the start of modern-day perfumery – No.5 by Chanel, a brain child of Ernest Beaux in 1921 – No.5 was already created through synthetic…
Fragrances have been used for centuries by men and women alike to make us smell good while feeling good. Most people will have a preferred scent or fragrance oil not only because they like the way it smells but because of the way it makes them feel. This is due to the fact that odours…
The use of essential oils has gained popularity in recent years. They are most commonly used in aromatherapy, which is a type of alternative medicine which uses these oils to improve health and well-being. Medical Use Today defines essential oils as being “liquid extracts of various potentially beneficial plants”. They can be made from any…
