Contributed by Christina Jacobs – Mombati Writers Group (MWG)
The industries of beauty, fashion and perfume demonstrate how societal views on gender have taken a turn in recent times. Unisex fashion and fragrance are now widely available and created to represent individuality and convenience. The first major brands to hop on the unisex fragrance bandwagon included the likes of Calvin Klein, Chanel and Louis Vuitton. Once the products became popular, other brands were not far behind.
Strictly speaking, a unisex fragrance can be any fragrance as scents do not have a gender. The difference however is that the average consumer and brand would consider fruity or floral fragrances as targeted towards the female consumer while heady scents such as spice, leather and wood would cater more towards the male consumer. Therefore, a unisex fragrance is simply one that strikes the perfect balance. This fragrance should appeal to both genders equally. The appearance of unisex fragrances are usually aesthetically appealing with simple and pragmatic designs.
Research shows that women are more open to wearing scents with masculine notes as opposed to men wearing scents that are targeted towards women.
Society today encourages consumers to promote individuality by wearing any fragrance they choose without paying heed to gender. Fragrance suppliers and manufacturers have therefore taken to stocking and creating more natural formulas with emphasis on organic ingredients. Additionally, unisex fragrances can seem unconventional and exclusive. They are timeless and give off a sense of rejuvenation and hope.
The difficulty for scent creators lies in having to be mindful of all of these things while creating a scent that has universal appeal. It must balance floral and musky notes and fuse art and chemistry. It has to give the wearer the confidence to make a personal impression. Unisex scents are formulated in such a way that they change upon contact with skin and a person’s distinctive smell. The natural body heat of the human body provides an environment for the chemical components of the scent to become personalized and custom made. This is an alluring trait that attracts both male and female consumers.
According to a recent study, 50% of millennials believe gender to be non-existent and fragrance companies are rapidly adjusting their products accordingly. It is by no means an easy feat however. Any fragrance can take years of extensive research and state of the art equipment to create. Examples of components used in unisex fragrances include amber, wood, saffron, cocoa, vanilla, sea salt and bergamot. They can be oriental and woody or soft and bittersweet.
The fragrance world is bound to continue to see more unique unisex fragrances with many variations and alterations available. Various brands are already producing diverse bottles and creative labels to promote these products and will continue to do so in line with consumer trends.
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